How data connectivity helped Windstar Cruises optimize spend and increase bookings

• Technology
• Apr 10, 2025

Brittany Blackford, director of growth partnerships, buy-side, Experian For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also about proving that marketing efforts lead to actual bookings. Windstar Cruises, a luxury small-ship cruise line known for its intimate and unique itineraries...